MARC Record from Collingswood Public Library

LEADER: 02418cam 2200361Ka 4500
001 ocn212410402
003 OCoLC
005 20080312112237.0
008 080229s2008 nyu b 001 0 eng d
019 $a156816551
020 $a9780061353239
020 $a006135323X$c$25.95
035 $a(OCoLC)212410402$z(OCoLC)156816551
040 $aZAB$cZAB$dBTCTA$dBAKER$dYDXCP$dSNM
049 $aNCLA$aNCLM
090 $aHB74.P8$bA75 2008
100 1 $aAriely, Dan.
245 10 $aPredictably irrational :$bthe hidden forces that shape our decisions /$cDan Ariely.
250 $a1st ed.
260 $aNew York :$bHarper,$cc2008.
300 $axxii, 280 p. ;$c24 cm.
504 $aIncludes bibliographical references, appendix, and index.
505 0 $aHow an injury led me to irrationality an dto the research described here -- The truth about relativity : why everything is relative, even when it shouldn't be -- The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- The cost of zero cost : why we often pay too much when we pay nothing -- The cost of social norms : why we are happy to do things, but not when we are paid to do them -- The influence of arousal : why hot is much hotter than we realize -- The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- The high price of ownership : why we overvalue what we have -- Keeping doors open : why options distract us from our main objective -- The effect of expectations : why the mind gets what it wants -- The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- The context of our character, part I : why we are dishonest, and what we can do about it -- The context of our character, part II : why dealing with cash makes us more honest -- Beer and free lunches : what is behavioral economics, and where are the free lunches?
650 0 $aDecision making.
650 0 $aEconomics$xPsychological aspects.
650 0 $aConsumer behavior.
907 $a.b17358267$b04-04-08$c03-19-08
998 $a3cw$a5hh$b03-12-08$cm$da$e-$feng$gnyu$h0$i2
946 $acw$bjaj$c2008-04-02
948 $ahh$bkb$c2008-03-18
994 $aC0$bNCL
945 $a330 Ari$g0$i36431100743322$l3cwan$o $p$26.00$q $r $s-$t201$u5$v0$w5$x0$y.i23051462$z04-02-08
945 $a330 Ari$g0$i40896000657463$l5hhnn$o-$p$25.95$q $r $s-$t225$u6$v0$w6$x0$y.i22936038$z03-18-08